FASHION POP-UP
During my ART-454 Experiential Graphic Design course in the Spring of 2024, I had the opportunity to develop a complete brand identity for a fictional clothing brand called Lebru. The tasks included creating a unique logo design, brand patterns, and icons, which would be used across all marketing and promotional materials, such as banners, kiosks, and a pop-up shop event environment. To bring the brand to life, I utilized my skills in Adobe Illustrator to create the graphics. Additionally, I was introduced to Adobe Dimension, which allowed me to create 3D objects and place graphics into them, adding a new dimension of creativity to the project.
client: class project
location: san diego, ca
BRANDING
date: spring 2024
[font system]
[color palette]
[logo process]
[final logo]
[handbook process]
[handbook final]
[banners process]
[banners final]
[kiosk]
[event environment]
