Sk8M8

SK8M8 APP & WEBSITE

When rebranding Sk8M8, I took into account various elements suggested by the client, ranging from color selection to the conceptual representation of the brand in the logo design. The logo resembles a skateboard deck, while both number eights creatively form parts of the skateboarding ramps on the "K" and "M" sides. The "K" features a triangle shape that represents the play button, symbolizing the technology and video aspects of the brand. The use of green connects to the technology theme, while the combination with black enhances the visual appeal of the logo.

To further develop the brand identity, I designed elements inspired by trendy icons from the skating community, merging them with technological themes to create bold and striking icons that reflect the brand. For the typeface, I chose a clean, bold sans-serif font. This choice ensures that content is easily understandable while also providing a modern look that can be adapted for various branding needs and scaled to different sizes without losing legibility.

In the remaining design pieces, I incorporated various features to showcase the brand's versatility. The contrast between colors effectively highlights certain information, while also conveying a fun and rebellious aesthetic through the use of black and white imagery, textures, and shapes. These elements work together to make the imagery more engaging.