SDSU SUSTAINABILITY SUMMIT
For my Fall 2024 Design Studio course, we developed event branding for SDSU's 3rd Annual Sustainability Summit, with the main focus on a poster design to encourage student attendance. The contemporary design features the bold headline "Futur3," with the number three creatively replacing the letter "e" to highlight the summit's third year. The tagline, "It’s your future, spread the seeds," calls for informed action toward sustainability. The layout presents event details for optimal readability, with trendy design elements that appeal to students.
A striking black & white dandelion imagery symbolizes the consequences of neglecting sustainability while conveying hope through its dispersing seeds. SDSU's signature teal color connects the design to the university and nature, while cloud-like text effects enhance the sense of movement. A halftone texture provides a vintage feel, emphasizing resource conservation. Overall, the poster aims to engage students and generate excitement for the Sustainability Summit.
client: san diego state university
location: san diego, ca
BRANDING
date: fall 2024
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