REUSABLE TOY
Zoom into the world of UltRacing, where eco-friendly meets adrenaline-pumping fun! The unique fictional toy company specializes in surprise car toys that promise to ignite your imagination. Each package is a mystery, containing two dynamic car toys that are waiting to be discovered. But the excitement doesn't stop there! The packaging is designed with a twist, it serves as a car ramp, kickstarting the race right out of the box. Plus, each set includes additional race tracks that seamlessly connect to the packaging-ramp, expanding the racing arena with every set. UltRacing is dedicated to delivering a hands-on play experience that fuels creativity and a passion for racing, all while upholding a commitment to sustainability.
client: class project
location: san diego, ca
PACKAGING
date: spring 2024
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